Who We Are?

±MicroCity (Beijing) Toy Model Ltd was founded in May 2019 by a group of model enthusiasts born in 80’ and this is a dynamic and creative team. In 2020, the brand MicroCity was registered in Beijing and the production unit was started in Donguan in the same year. We are specialized in R&D and production of 1:87 (HO) scale car models, supporting scenes, action figures and accessories. Our products have been exported to Europe and US, and gained recognition with an excellent reputation from the international market. 

±1:87(HO) is the most popular ratio in train models, the development of which has derived into other 87 ratio-products, including the car models at this stage. These have become the mainstream products on the European market and very popular among amateurs. The 87 ratio-models are mainly made of plastics and have advantage to be preserved for decades without disformed frames, damaged paint or faded colors; the details of appearance are more precise compared to the alloy models of the same scale. Our models have better playability and are very suitable for setting scenes and being played with; they are also ideal for collection and DIY-modifications. 

±MicroCity has built up a people-oriented company culture based on our own reality. We have grown from a couple of collaborators to a team of 30 people. Our goals is to create our values through MicroCity.